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Copywriting

The copywriting copywriter!

We provide a range of copywriting services for small and medium-sized businesses. We can work flexibly to meet your timescales and your budgets and will always come with fresh ideas and enthusiasm.

Maybe you need to put together a company brochure or some new sales material, or perhaps you need to update your website. This can sometimes feel like a daunting task. However, with our freelance copywriting services, we can help you to define your key messages and communicate these in a concise and compelling manner.

We will review any existing material you have and we will always discuss with you, what is your end goal. We will explore your target audiences. What needs do your products or services meet? What are the key messages you want to convey? What makes your company stand out? By building up a good understanding of your business, your company’s personality, its strengths and its core values, we can ensure that everything we deliver is on brand and is all focused on helping you to achieve your end goal.

We can provide a broad range of copywriting services:

  • Marketing Copy

    We can assist with the delivery of a range of promotional sales materials, from company brochures to leaflets, presentations and ads. The list goes on! It is important to tailor the style and use of language, depending on your target audience. We can help to ensure you are using the right tone of voice and the right terminology to communicate effectively. We also offer a suite of design services.

  • Website Copy/SEO Copy

    Not only does your website copy need to be engaging and informative, but it can have a big impact on how well your website performs. Are you getting a lot of website traffic? Does a lot of your business come from visitors to your website? If not, then you might need to make your web copy more SEO friendly, so that you creep up the Google search rankings. Read more about our SEO copywriting services here.

  • Social Media Copy

    This style of writing is often much more informal, less detailed and needs to be succinct and to the point. From writing and scheduling Facebook/Instagram posts to creating content and managing your ads, we can help you to get you key messages across - in very few words! Need help with your LinkedIn, we can help with engaging and impactful posts. Explore our range of social media services here.

  • Newsletter Copywriting

    Newsletters and HTMLs can be a great way to keep in touch with customers and communicate with them. You need an impactful subject line that will entice the reader to open the email and to read more, and then you need engaging and convincing copy that will encourage the reader to go ahead and make a purchase or get in touch. Read more about our broader marketing services (including newsletters) here.

  • Award Entry Copywriting
    This style of writing is often more formal and factual. Awards can be a great way to raise your profile and attract new business. We can help you to put together an entry that highlights your business’s strengths and best promotes your people. Whether you want us to compile a list of suitable awards, support you with your submission, or draft an entry on your behalf, we can help. Read more about awards here. Read more about awards here.
  • B2B Copywriting
    The writing of tenders and pitch documents needs to be succinct and to the point, while selling your business services/offerings in a very compelling and persuasive way. It often requires answering multiple questions, which go into granular detail about your business, your approach and how you operate. We can work with you to ensure you are delivering all the facts, while promoting your business to its best effect.
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SEO Copywriting

Your website content writer.

As website content writers, delivering SEO friendly web copy is what we do best! Whatever the market and whatever you have to offer, there will be people out there searching online for it. The challenge is to identify what key words and phrases they are searching for, and then making sure that your website ranks for them! Adding fresh content to your website through blogs and news items is great, but if you are not optimising this copy for SEO, it’s a missed opportunity.

We can do a review of your website and help you to identify pages and copy that can be improved from an SEO perspective. This means that when people search for your services on Google, you come up in the search – as close to the top of the page as possible! We can look at Meta Titles and Meta Descriptions, we can review your site's existing rankings and help you to make a content plan to move forward. We can then help you to deliver regular content, typically through blogs or news items, which will help you to improve your Google search rankings and as a result, increase the traffic to your website.

Whether you want us to conduct a website review and to make our recommendations, help you to devise a content plan, which you will go on to deliver, and/or you want us to draft and deliver regular content for your website, we provide a range of different services to meet you individual needs - and your budget.

Get in touch to discuss your individual requirements. No project is too big, or too small!

We can provide a range of SEO services:

  • Website Audit

    We can conduct a review your entire website. By using tools such as Google Analytics, Google Search Console and Google Ad Manager, we can asses where you are and make practical suggestions to improve.

  • SEO Copywriting

    We can help you identify the key words/phrases that will help you to improve your search rankings, and weave these into your existing website. We can identify what's working for your competitors, and what will work for you!

  • News/Blog Writing

    We can help you to create a plan for future blog posts and news items that will resonate and appeal to your target audiences. What's more, all of the copy will be SEO optimised to drive customers directly to your website.

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Marketing Consultancy

Local marketing support with impact!

Looking for local marketing support, or someone to provide marketing consultancy? We’d love to help. Based in Berkshire, we work with a range of small and medium-sized clients to help them reach out and speak directly to their customers – and potential customers.

Whether you need support with starting a regular customer newsletter, you are attending an event or exhibition and need some sales materials pulled together, or you just want some new ideas on how to promote your business, we can offer a range of local marketing support.

As well as drafting the copy, we have the in-house skills to design and deliver a wide range of marketing collateral. We can work within your existing brand guidelines or help you to develop a colour palette and style - or even a whole a new brand identity, helping you to create a suite of marketing collateral that you will be proud to share.

Our marketing consultancy services include:

  • Brand Development

    Whether you have an existing brand, which you want to refresh and update, or you are just starting out and you are looking for some ideas and inspiration, we can help you to create a brand identity and a suite of new marketing materials from email signatures to brochures and signage. We can create a new logo and help you to define a set of complementary colours and fonts to ensure that all of your marketing material looks fresh and inviting, while subtle running themes ensure it all sits seamlessly together.

  • Marketing Strategies

    If you have already been running some promotions but you’re not sure what’s working or where to go next, then we can offer a range of support. By tracking and measuring the traffic coming to your website, combined with your own, anecdotal evidence, we can help you to identify what is really working and where you might want to focus more attention (and/or spend). We can then use this information to help you devise a relevant and practical marketing strategy that will deliver results.

  • Social Media Support

    If you need support setting up and/or managing your social media channels, we are here to help! Whether it's Facebook, Instagram or LinkedIn where you need support, we can set up your channels, create a content plan, deliver the content and post on your behalf. Or, if you just want some help getting started, we can assist with developing a plan, which you or your team can then implement. Then you can just contact us for ad-hoc support as required! Read more about our social media services here.

  • Copywriting Services

    We provide a broad range of copywriting services, from interviewing and drafting up case studies to compiling winning award entries. Explore our suite of copywriting services here. What’s more, we will always ensure that all of the copy used online is fully SEO optimised. This means that it will be directly helping to drive traffic to your website. Read more about our SEO copywriting services here.

  • Digital Marketing

    We have the in-house skills to help you devise and deliver a digital marketing strategy that gets results. From creating targeted and carefully crafted customer newsletters and social media ads to creating SEO optimised copy for your website, we can help you to identify the tools most suitable for your business and then we can help to get them working for you and your business!

  • Google Business Profiles
    Have you got a Google Business Profile? If not, this can be a great way to raise awareness of your business, the services you offer and your company news and updates. By optimising your profile and making regular updates, you can increase your rankings - making this an effective tool for driving new business. Not got one set up or need some inspiration, then get in touch!
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Award Entry Management

Award entry writers that get results.

Looking for an award entry writer? Hoping to get some tips on how to write a strong award entry? Awards can have a really big impact on your business. From recognising exceptional customer service, a stand-out project or an impressive individual within your organisation to acknowledging a high quality product or service, rewarding innovative thinking or celebrating commitment to charity or voluntary work, there are a vast array of awards, and categories to choose from.

Whether you want support in devising a list of suitable awards to enter, you need some help in pulling the submission together, or you want us to draft and submit the award entry on your behalf, we can tailor a solution to suit.

Award writing services:

  • Build a List of Awards

    If you are unsure where to start, we can help by devising a list of relevant awards (both national and local) as well as recommending the potential categories that you may want to consider. We can deliver a document that provides you with entry deadlines/entry costs/ ceremony dates and all the contact details you need to enter. For many of our clients, this provides a useful overview and enables them to identify which awards, they think would best suit their business and their budget!

  • Help Drafting an Entry

    If you have identified which award/s you’d like to enter we can help you to put together a compelling and convincing entry, which will set you apart from the competition. We will take the time to meet/talk with you and your team. This enables us to get a detailed picture of your organisation and what you can deliver, so that we don’t miss anything out. We will then deliver a first draft for your review and work with you to add in any more detail, if needed. If required, we can also submit the entry on your behalf.

  • Proof and Edit Service

    If budgets are tight, or you want to utilise in-house resources, and you want to pull an initial award-entry together yourselves, we offer a proof and edit service. Once you have a first draft ready, we can review your entry, make any suggestions if we feel any areas need more evidence or further explanation and help you to shape and finesse your entry, ready for submission. This can be really helpful to provide a outside perspective and to ensure that you have got everything covered. Then it's back over to you!

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Social Media Management

Social media support for small and medium-sized businesses.

We can provide a range of freelance social media support. Whether you are looking for a social media scheduler or someone to run your social media management, we have the in-house skills to support your business. The social media landscape is forever changing, and it can be daunting to try and keep up – especially alongside running your own business. Let us help.

Our social media support services include:

  • Facebook/Instagram Support

    Do you have a company Facebook page/Instagram account that is looking out of date or lacking creativity? We can help to create an engaging content plan, create content for you to post – and/or post on your behalf. Customers may visit your page/account before deciding whether to make a purchase, or get in touch, so having relevant and regular content can be very powerful. 

  • LinkedIn Support

    Whether you have a personal profile page that has been a bit neglected, or you are struggling with ideas to keep your company page active and interesting, we can help! We can work with you to create a series of posts and articles all designed to attract new followers and improve engagement. This will keep people returning to your page - and/or visiting your website.

  • Social Media Advertising

    By delivering a suite of carefully targeted ads that run across Facebook and/or Instagram, you can significantly raise your company’s profile and engage with a whole new audience! Different ads will suit different target markets, and you need to be constantly reviewing and tweaking your ads to achieve optimum performance. Feels like a full-time job? Hand it over to us and we’ll get you up and running!

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Google Business Profile

Setting up and managing your Google Business Profile.

Use this tool to promote your business on both Google Search and Google Maps. This can significantly increase the number of people who will find your business, when searching on Google. Google Business Profiles (formerly referred to as Google My Business) are a free tool, which we believe all small businesses should be using!

Imagine you are looking for a local florist and you search on Google for ‘florist near me’. Google will pull up a list of local florists, prioritising those that are currently open and have a complete profile. That could be you!
With a Google Business Profile, you can connect with your customers, post updates and explore how customers are interacting with your business on Google – all for free!

What’s more, having an up-to-date, detailed profile can help improve your search engine ranking, making your business more discoverable. Google favours businesses with complete and accurate information, such as the correct business category, business hours, location, and contact details. The more relevant, complete and up-to-date your profile is, the better your chances of ranking higher in search results.

In today’s digital landscape, establishing an online presence is critical for businesses of all sizes and the Google Business Profile is one of the most effective and accessible tools for local businesses.

A Google Business Profile is free to set up and use, which makes it an incredibly cost-effective marketing tool. You can also upload photos, post updates, share offers, and encourage customers to leave reviews—all of which contribute to building trust and attracting more potential customers.

If you haven’t yet created a Google Business Profile, now is the time to take advantage of this valuable resource and start reaping the benefits! Whether you just need some support in getting this set up, or you wat to optimise your profile to ensure you are reaching out to the widest possible group of potential customers, we are here to help.

We can assist with:

  • Set Up

    If you don’t already have a profile set up, or you haven’t claimed it yet, we can help with this. We can help you to set up your profile, making sure that you have completed all of the relevant categories and information and that it is fully optimised.

  • Regular Updates

    Adding regular content and images is important to show Google that your profile is current and up to date. Whether you are adding offers and events or general updates and images, there is lots you can do to keep your profile fresh and interesting.

  • Customers Reviews

    Getting customer reviews is a really important element of the Google Business Profile and can give you credibility with potential customers (and with Google). We can help you to approach customers and request reviews, as well as respond to them on your behalf.

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